Social Media

Writing to Engage

Social media is a key component of any marketing mix. However, long-term execution of a social media marketing plan demands a constant supply of compelling, engaging content. It’s an ongoing, resource-sapping challenge.

Writing for social media venues – blogs, Tweets, Facebook posts – is a genre unto itself. Social media content – even if prepared in advance – needs to engage, not just inform. It’s a conversation, not a speech. The content you push to your target audience via social media needs to reach out to individuals – while still communicating your key messages.

Your Plan, Our Execution

SDG Communications has the experience and resources to create content for your social media marketing plan – lowering the burden on in-house resources, and assuming the level of control best suited to your needs. Alternately, together with our strategic partners, we can create and execute an end-to-end social media marketing plan. We create:

• Content calendar – a monthly, pre-prepared content bank, per channel

• Blog content – relevant blog content leveraging your in-house knowledge and our writing resources

• Twitter – pre-prepared Tweets and on-the-fly, time-sensitive messages

• Facebook and other social networks – profile creation and ongoing pre-prepared posts

• Community-specific – we work with you to identify and build content for industry-specific communities