Your Expertise. Our Words.
White papers, e-books, byline articles, blog entries - content marketing is about sharing your expertise. It’s about showing the world not only what you know, but how well you can explain what you know.
It’s timely, it’s educational, it’s entertaining, and it doesn't just inform – it engages.
At SDG Communications, we excel at creating marketable content that’s in-line with the excellence of your offering. We leverage your expertise to create content that moves your target audience to action. Our ghost-written byline articles are found in some of today’s most prominent trade journals. Our blog content is changing perceptions for prospects, clients, analysts and even industry experts. And our e-books are generating leads for clients on three continents.
A Thorough Approach
Long before content creation begins, SDG Communications takes the time to truly understand your business and market. We review the background and analyst material you provide, and conduct independent market and competitor research. But mostly, we listen to you - as you tell us what messages the market is seeking, and for what benefits your target audience is thirsty.
Following an in-depth briefing, we shape your expertise in a content item outline. Then, we draw on a combination of creativity, business experience, and technological acumen to find the right words to make your messages heard.