Writing to Engage

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In today's market, it's all about communicating your messages simply, while engaging your target audience.

Your offering needs to rise above the background noise, but not by shouting. It's a conversation, not a speech.

With over two decades of hands-on marketing experience, a solid strategic perspective, and an elegant yet down-to-earth writing style - SDG Communications brings the art of engagement into business communication.

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New in the Content Guru Blog

It's Not You, It's Me

George Costanza had it right. It's really not you, it's me. On the level of collateral, at least. But it shouldn't be. When most companies create collateral, they're thinking of themselves. What do we produce? How much do we want to sell, and to whom? How can we figuratively reach our target audience, turn them upside down with our words, and shake their pockets empty?

...Read more here...