Content Creation

CopywritingConcise, Eloquent, Effective - Always Creative

A toughening market demands a rethink of marketing messages and collateral. Your target audience needs to hear your pitch in a concise yet eloquent way that expresses not only who you are and the value of your offering, but also sends the subtle message "I respect your time."

From data sheets to brochures, from web sites to white papers and product descriptions, SDG Communications delivers high quality marketing collateral that speaks directly to your target audience, in the language they understand best.

Our marketing collateral effectively communicates who you are and what you want to say – in an elegant,
no-nonsense style that carries exactly the right combination of emotional punch and intellectual challenge.

A Thorough Approach

Before the creative process begins, SDG Communications takes the time to truly understand your business and market. While reviewing material provided by you, we also conduct our own independent market and competitor research. We learn what messages the market is listening to, and for what benefits your target audience is thirsty.

Following an in-depth briefing with you, we hone your messages into viable copy, taglines, slogans, names, or collateral. Drawing on a combination of creativity, experience, and diverse resources – we find the right words to make your messages heard.

Don't just take our word for it...see writing samples here.

Our Clients

What They're Saying...

“We've been working with Steven for over three years. He understands our technology and business model - and communicates it succinctly, in a language that our target audience understands and responds to.”
Shahar Gorodeisky
CTO
Celtro
“Steve is an excellent writer and researcher with a solid understanding of technology. Steve provides professional and courteous service to his customers.”
Rebecca Rachmany
Senior Marketing Director
Promisec
“I warmly recommend Steven. He has an intuitive understanding of our business, and has created top-notch materials that truly reflect who we are and what we do.”
Regina Unger
Deputy CEO & CFO
Shrem Fudim Group
“Steven is a consumate professional. He has a quick grasp of the requirements and delivers results on time even under tight deadlines. He is responsive, smart and I can highly recommend him.”
Daniella Crankshaw
Director of Marketing and Communications
Pitango Venture Capital
“Steve is a terrific resource for our company. A self-starter, who has generated a great deal of revenue for us and does high-quality work. Highly recommended.”
Bill Marshall
GlobalSource LLC
“I enjoyed working with Steven and highly recommend him - he was very responsive, working with us on a tight schedule, delivering excellent collateral on time and on budget.”
Tamar Belkin
Director of Marketing
BluePhoenix
“Steven utilizes his in-depth market understanding to produce the highest quality marketing-oriented texts. His copywriting capabilities are outstanding. He always delivers on time, and is easy to work with. It was a pleasure working with him.”
Amir Zaidman
Director of Products & Marketing
Flash Networks
“Steven is quick to understand new products and is able to take that knowledge and deliver very good results. He is creative, has a unique way with words, honest and easy to work with. I warmly recommend Steven to any business that wants to do justice to their marketing collateral.”
Diana Moses Reiss
Sr. Product Marketing Manager
NextNine
“Steven is more than an extraordinary copywriter; he is a unique marketing professional. Steven has the rare talent of really listening to the customer; quickly (but deeply) understanding their industry and products, objectives and needs; and then quickly turning it all into clear and creative marketing messages and collateral.”
Irit Porat
Director of Marketing
Cimatron
“Steven is a wonderful partner. He is smart, creative, talented and just a joy to work with. He brings out the best ideas while giving confidence and peace of mind that the project will be done on time, on budget and with great results. I highly recommend Steven - I look forward to working with him again in the future!”
Stacy Fassberg
VP Marketing
AxisMobile
“Steven has been a pleasure to work with. He provides great ideas, thorough work, and great turnaround time!”
Netta Idan-Harel
Marketing Director
Rachminov Diamonds
“Steven is more than just a supplier, he's a true partner, and a real self-starter. He gets up to speed quickly even on unfamiliar technology and new messaging, and works within the organization to keep projects moving forward. Add this to being highly-creative and an excellent writer, and it's clear why Conduit keeps coming back to work with him!”
Sharon Reisner
Director of Marketing
Conduit
“Steven is an outstanding marketing resource and a unique communicator. His thoroughness, persistence, and resourcefulness make working with him easy and pleasurable. His creativity and intuitive technical grasp have enabled him to produce outstanding material for Conduit - with very short ramp-up times. All in all, I highly recommend him for any content needs.”
Nili Gur
Marketing Communications Manager
Conduit
“Steven has rich experience in the security arena, and a unique ability to get up to speed quickly on new material. He has produced excellent collateral for us over the past three years, and I highly recommend him to other security companies.”
Aki Eldar
CEO
Secure Islands