Copywriting
The experience, skill, and vision to help your copy evolve
Funny, Quirky, Serious - Always Creative
Subdued and to-the-point creativity, that still retains humor and pep. A flare for the dramatic – keeping in mind that not everyone responds to drama. A taste of the exotic, with the understanding that some prefer the mundane.
Copywriting styles have evolved from the dreamy and evocative to the emotionally hard-hitting and down-to-earth. Today's copy doesn't try to change the world - it simply gets the job done.
A Thorough Approach
Before the creative process begins, SDG Communications takes the time to truly understand your business and market. While reviewing material provided by you, we also conduct our own independent market and competitor research. We learn what messages the market is listening to, and for what benefits your target audience is thirsty.
Following an in-depth messaging briefing on your premises, we hone your messages into viable copy, taglines, slogans or names. Drawing on a combination of creativity, experience, and diverse accumulated creative resources – from Latin roots to an online Swahili dictionary – we find the right words to say what you need to say.
Polished Creative Talent
Company and product names, taglines, slogans and ad copy – from plumbing to printing, from circuits to software – Steven Greenberg has been helping companies communicate their messages at eye-level to their target audience for the past decade.
Steven's writing reflects a deep understanding of business communication - coupled with a hard-hitting and concise, yet elegant writing style that carries the right combination of emotional punch and intellectual challenge.
Don't just take our word for it...see writing samples here.
