Writing to Engage

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In today's market, it's all about communicating your messages simply, while engaging your target audience.

Your offering needs to rise above the background noise, but not by shouting. It's a conversation, not a speech.

With over two decades of hands-on marketing experience, a solid strategic perspective, and an elegant yet down-to-earth writing style - SDG Communications brings the art of engagement into business communication.

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New in the Content Guru Blog

Finish What You Started - Or, the Value of Linearity in an Inherently Non-Linear World

My daughter sat down to dutifully complete her math homework. She did one problem, and got up to go to the bathroom. She came back, stopped to twirl happily on the way, humming, and did another half-problem. She got up to feed to the cat. She came back, via the refrigerator, got a snack, stopped to sharpen her pencil, and finished the second problem. She got up again, little feet dancing around the chair...

...Read more here...